The Associate of Science - Business Administration - Marketing program prepares individuals to undertake and manage the process of developing both consumer and business markets, and communicating product benefits to targeted market segments. This includes instruction in buyer behavior and dynamics, sales promotions, building customer relationships, effective pricing, marketing campaigns, principles of marketing research, strategic market planning, advertising methods, customer service, retailing, and applications for specific products and markets.

Upon successful completion of this program, students should be able to: • Use technology to analyze business decisions and to enhance business communications. • Apply basic business and accounting calculations and analyses. Have an understanding of legal practices relating to business. • Apply sound management practices.

In addition to outcomes for the Businesses Administration certificate, on successful completion of the Marketing concentration, students should be able to: • Develop and implement marketing strategies. • Develop a comprehensive marketing plan. • Construct and implement a promotional program. • Research and analyze consumer decision parameters.