Bachelor of Science (Honours) - Marketing and Social Media with Foundation Year (N503)

The BSc (Hons) Marketing and Social Media at the University of West London is designed to help students build their marketing knowledge and skills in the fast-changing world of interactive platforms.

Students will learn about the marketing mix and how to enhance it through strategically planned online campaigns, as well as how to implement and measure these campaigns effectively.

The course offers particular insight into social media and performance marketing, helping students understand how to market brands, products and services online, generate leads and successfully convert them.

The degree is accredited by the Chartered Institute of Marketing (CIM), providing exemptions on CIM qualifications. The University of West London has developed strong links with CIM, and the course content is aligned with industry requirements through CIM’s learning outcomes.

The BSc (Hons) Marketing and Social Media at the University of West London also offers a foundation year. The foundation year course is designed to equip students with the skills and knowledge needed to continue on to their honours degree. Students will study a range of subjects that will underpin their future study and gain valuable experience of university life, with full access to campus facilities. Successful completion of the year allows students to progress straight on to Level 4 of the course.