Advanced College Diploma - Advertising and Marketing Communications Management (6404)

Program Description Centennial College's Advertising and Marketing Communications Management program is all about tapping into students' creative talent and strategic thinking and using business savvy to generate new and exciting ideas. This program is for students who prefer to watch the Super Bowl for the commercials.

Taking place over three years, the courses in this advertising program will begin by building a foundation in all aspects of the industry, which will prepare students for the final year of study when they will choose to specialize in account management, digital creative, or media buying and planning. Additionally, this program is the only Greater Toronto Area college advertising program to include a full-semester 14-week field placement.

In the Advertising and Marketing Communications Management program, students will: • Learn the entire advertising process, including creative development, research, developing strategies, campaign planning, production, and media planning and buying; • Learn to produce content within the range of advertising genres; • Gain the ability to tell clients' stories with persuasive advertising; • Plan and develop campaigns on multiple platforms; • Develop their instincts and strategic abilities while meeting deadlines in a professional and creative environment; • Be led by a team of seasoned advertising instructors who possess vast industry expertise; • Complete their training with an industry field placement, during which they will acquire experience in the day-to-day activities of the advertising world.