Bachelor of Business Administration - Marketing and Consumer Culture (RDO)

Program Description Students will learn how they can make a business stand out from the crowd. With specialized expertise in marketing, they can play a significant role in helping businesses – new and old, big and small – thrive as products and services continuously enter the marketplace. This specialization equips students with the knowledge and understanding to effectively reach their future customers. Learn techniques and best practices in consumer behaviour and decision making, leverage digital platforms to spread message, and master social media for enterprises – all to successfully reach and build relationships with target audience.

Graduating students who have fulfilled the requirements for a Bachelor of Business Administration degree may apply for a Specialization in Marketing & Consumer Culture, if they have successfully completed 4 credits from a core set of courses with a minimum grade of 65% in each course. Course topics include Market Research, Marketing, Advertising, Retail Marketing, Branding, Communications, Organizational Analysis, Online Marketing, and Operations Management.