The University of Liverpool Management School is one of an elite group of institutions worldwide to hold the gold standard 'triple-crown' accreditation from AACSB, AMBA and EQUIS. In order to exploit the insights provided by big data, business analytics and the effective use and understanding of data is crucial. This is a rapidly developing field, which is exhibiting massive demand from industry for qualified individuals in this area to take up roles in management globally. The programme covers more than just the mining and analysis of data — it explores the wider application of big data to all business functions and the creation of new business models. Students will develop their knowledge of the organization, administration and governance of this data, as well as honing their analytical, organizational and leadership skills. The programme is designed for students who wish to pursue a career in this dynamic field or continue their studies to PhD level. Developed in collaboration with industry contributors and partners including PepsiCo and AstraZeneca, the programme is also underpinned by multidisciplinary research.