If students hold a bachelor’s degree or equivalent, but don’t meet the entry requirements for a master’s, a Pre-Master’s can help them gain a place on a postgraduate degree. Today's marketers need to be adept in a range of areas from analyzing market trends to developing strong marketing strategies and effective product development processes. Understanding the theory and frameworks that underpin contemporary marketing thinking is critical. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), NTU's MSc Marketing degree develops the strengths, abilities and understanding that employers are looking for. Through interactive and applied learning, students will look at the fundamental issues and concepts of marketing practice, examine consumer markets and behaviours that influence global strategies, and understand the role of marketers in product innovation. In the third semester, students will choose an experiential project. With the opportunity to use their skills in a real-world setting, students can choose from completing a consultancy experience project, an internship experience project, or a business research project.