2-Term Pathway - International Year Zero in Business, Law and Social Studies - Continue to Bachelor of Arts (Honours) - Marketing Communications and Advertising

This pathway prepares international students for the BA (Hons) Marketing Communications and Advertising degree. Students develop foundational knowledge in business and social studies while strengthening research, academic writing, communication, critical thinking and independent learning. The programme supports adaptation to UK higher education and prepares students for undergraduate study. Successful completion enables progression to explore advertising, marketing communication, branding, consumer behaviour, campaign planning and promotional strategy. This pathway is suitable for students interested in creative and strategic communication and seeking future opportunities in advertising, marketing, public relations, branding, content, communications and related media and commercial environments.