Master of Arts - Media and Digital Communications

Program Description This course combines traditional media studies with new practices emerging in the 21st century – teaching students how to innovate, anticipate, analyse and utilise communications across a variety of media platforms. Students will cover a range of traditional and modern communicative practices across the arts, sciences, humanities, business and industry – exploring how the field is shaped by digital advances. This interdisciplinary approach will give students a thorough grounding in media and communications: as an academic field, a cultural landscape and a complex network of industries. Examining theories, students will discover the powerful influence media and communications can have socially, culturally and politically – gaining a critical understanding of media and transmedia creation and consumption. Looking at current global issues, students will develop the skills to monitor and analyse audience perceptions and interactions, and implement creative strategies to overcome challenges – using emerging tools and methods like data scraping and data visualisation. Students will choose from a variety of electives to tailor their studies to topics that interest them – from transmedia storytelling to media regulations, social media marketing, creative economies and even human connection – exploring how dating apps use algorithms to shape matches. In the final term, students will complete a dissertation, creative project or industry placement – consolidating their learning and gaining insights into one of the most progressive and exciting industries in the world.