Bachelor of Science - Wine Studies - Wine Industry Management

This Interdisciplinary Program provides students with a broad understanding of the wine industry. The program prepares graduates for careers in wine marketing, direct to consumer sales, distribution, compliance, and consulting.

Upon successful completion of this program, students will be able to: • • Demonstrate an understanding of the fundamentals, issues and financial aspects of viticulture and enology. • Demonstrate knowledge of grape varietals and wine styles in wine regions around the world. Students will demonstrate an understanding of consumption patterns, regulations, classifications, trade structured and international agreements. • Develop a branding, marketing and PR plan for a business in the wine industry. Students will be able to demonstrate an understanding of financial issues, investments, global markets and distribution systems • Professionally evaluate a wine using sensory and organoleptic techniques to assess quality, wine faults, and commercial placement. Students will be able to perform a number of basic wine analysis tests and understand their results. • Through a study abroad program, students will learn about different practices and issues in an international wine region.