Integrated Foundation - Bachelor of Science (Honours) - Consumer Behaviour and Marketing (CN88)

Humans live in a consumer-driven society. This BSc Consumer Behaviour and Marketing with Foundation course enables students to develop core academic skills and understand how consumers think, and how this is essential to marketing and the formulation of policy.

This four-year program includes a foundation year that leads directly into the three-year BSc Consumer Behaviour and Marketing course. It provides an excellent route to a degree in marketing if students do not have the typical entry requirements.

The foundation year will provide students with the skills and knowledge to succeed at university. They’ll develop core skills in academic study, writing and research. The subject-specific studies will focus on basic principles in:

• mathematics • business management • economics • psychology.

Students' learning will be delivered through a combination of lectures, tutorials, practical classes and workshops.