Advanced College Diploma - Business Administration - Marketing (B108)

This advanced diploma Business Administration – Marketing program will open doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown College in Toronto is more than textbooks and lectures. The learning is hands-on and project-based, and this program provides opportunities for case studies as well as real-world projects that can involve industry partners.

This learning experience will enable graduates to:

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market • Conduct primary and secondary market research to provide information needed to make marketing decisions • Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others • Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets • Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria • Integrate digital marketing and social media into a marketing plan with an understanding of various platforms and technologies

Embedded in all of the above will be the development of soft skills including communication, presentation, and team-building skills as well as the analytical skills required by marketers today.