Success as a modern leader requires knowledge and skills in emerging areas. This programme will ensure students develop digital marketing and management abilities that can drive growth and be used across various sectors throughout their career. This programme is accredited by the Digital Marketing Institute. Upon successful completion of the BPP University programme, students will also receive the DMI digital certification: Certified Digital Marketing Specialist in Strategy & Planning. This dynamic programme is aimed at ambitious individuals who want to develop management knowledge and skills with a solid understanding of the most advanced theories and techniques in digital marketing. It explores how to use data effectively to drive performance and manage risk in times of uncertainty and change. This practical course covers the essential and strategic knowledge required to run digital marketing campaigns and achieve success as an effective leader. The programme is structured into three terms per academic year. Attendance at all scheduled teaching sessions is mandatory and for international students, regulated by the requirements of the terms of their study visa under the Student Route. The PDP programme can contribute to students' success at finding jobs and Graduate visa opportunities. It provides a structured approach to professional development, helping students gain the knowledge, skills and behaviours required to sustain a career in their chosen field. By the end of their academic study, students will have developed employability skills, ready for the final six-month period of Professional Development Planning - this may include projects, voluntary work, a placement or an internship.