The MA International Fashion Brand Management: Fashion PR and Communication at the University of West London is designed for students who are passionate about fashion but do not wish to pursue a design-focused career.

The course places a strong emphasis on fashion product management, covering the entire fashion chain, including development and range planning, brand management, sourcing, PR and communications, omnichannel strategy, and consumer promotion with a focus on digital developments and sustainability.

Students will enhance their interpersonal, creative, technical and critical skills, enabling them to make informed decisions while building a solid academic understanding of the fashion industry.

The course prepares students for a wide range of career opportunities within the global fashion sector, while also providing access to London’s extensive industry resources, including retailers, suppliers, museums, fashion shows and major retail events.

The programme welcomes students from diverse socio-economic and cultural backgrounds, including mature applicants.