The B.F.A. Graphic Design program at the East Tennessee State University (ETSU) emphasizes visual problem solving with a variety of graphic media. Illustration, typography, photography, and computer technology are used to design branding and corporate identity systems (logos), ads, packages, displays, posters, web sites, animations, and other collateral forms of visual communication. Learners are challenged to think conceptually, to research and investigate, to engage in a design process, and to develop a critical eye.

The Graphic Design faculty bring many years of professional experience to the classroom and give assignments that mirror the profession. The Graphic Design faculty stay actively engaged in creative research projects to enhance their professional expertise.

Graphic Design workshop gives students experience working with real clients. They design materials for non-profit agencies as a form of service learning. They receive practical experience in account management, design, and production.