Bachelor of Science (Honours) - Management - Marketing (Including an Industrial Year) (NN25)

Royal Holloway's School of Management has a fresh and intellectually challenging approach to management research and education. Studying Management and Marketing at Royal Holloway means that you will learn from internationally renowned experts who will share their research and experience so that you gain current and relevant management skills and knowledge. Your specialist knowledge in marketing, combined with interpersonal and transferable skills and business experience, will lead to excellent career prospects in management.

You will build on your skills and abilities in all the key areas of management, including strategy, international business, marketing and consumption. You will also explore the key aspects of marketing, including marketing management, consumer behaviour, marketing research and e-commerce. By electing to spend a year in business you will also have ample opportunities to integrate theory and practice and gain real business experience.

A balanced approach to research and teaching guarantees high quality teaching from subject leaders, cutting edge materials and intellectually challenging debates. You will receive individual attention and flexibility to acquire, if desired, expertise within a specialist field.

This course will allow you to develop a creative approach to problem solving that produces effective management results along with how to provide direction, assess progress, and adapt your approach to changing circumstances.