Master of Arts - Advertising and Brand Management
Coventry University (Part of Coventry University Group)
What you will study
In this Master of Arts - Advertising and Brand Management program, students will develop the strategic, creative, and analytical skills needed for success in advertising and brand management.
This program includes:
• Marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity, and responsible technology use. • Brand management and storytelling: master branding strategies through storytelling, digital branding, and ethical frameworks to build brand equity. • Creative disruptive advertising: explore innovative advertising techniques using AI, A, R, and VR to create impactful campaigns..
They will: • Develop brand and digital advertising strategies: learn how to analyze, plan, and execute brand strategies that connect with consumers. Gain insights into managing brand portfolios, adapting them to new technologies, and evolving consumer behaviors. • Create relevant messages that reflect key issues and trends: for brands to thrive and for advertising to work, they need to develop clear messages, which are framed around issues shaping social attitudes and consumption patterns.
The course also covers marketing for growth, global stakeholder management, and strategic decision-making, helping students learn the skills needed to manage brand portfolios and navigate the evolving advertising landscape using AI and emerging technologies.
About this course
- Institution
- Coventry University (Part of Coventry University Group)
- Where
- Coventry, United Kingdom
- Level
- Master
- Length
- 12 months
- Tuition
- £19,500.00
Published as Coventry University (Part of Coventry University Group) publishes it, through ApplyBoard, and not checked by Go Study — ask us and a consultant will confirm any of it with the school.
Intakes
- Starts November 1, 2026 · apply by November 1, 2026
- Starts January 1, 2027 · apply by January 1, 2027
- Starts March 1, 2027 · apply by March 1, 2027
- Starts June 1, 2027 · the school has not published an application deadlinenot confirmed by the school
- Starts September 1, 2027 · the school has not published an application deadlinenot confirmed by the school
- Starts January 1, 2028 · the school has not published an application deadlinenot confirmed by the school
- Starts March 1, 2028 · the school has not published an application deadlinenot confirmed by the school
- Starts May 1, 2028 · the school has not published an application deadlinenot confirmed by the school
- Starts June 1, 2028 · the school has not published an application deadlinenot confirmed by the school
- Starts September 1, 2028 · the school has not published an application deadlinenot confirmed by the school
- Starts November 1, 2028 · the school has not published an application deadlinenot confirmed by the school
Entry requirements
As the university states them. Whether you meet them depends on your own results — ask us and a consultant will check with you.
- English
- PTE: 71 overall or above
- IELTS: 6.5 overall or above
- TOEFL: 88 overall or above
- Prior study
- Bachelor
Photographs
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