The course brings together business strategy, operations, leadership, finance, and games-specific professional practice within a future-focused, interdisciplinary learning experience.

Students develop advanced capabilities in business, leadership, strategy, and analysis, applying management theory directly to real-world games production environments, pipelines, creative workflows, and global intellectual property ecosystems.

They gain practical experience through industry-aligned projects and partnerships, engaging in milestone-driven, consultancy-style work that emphasises responsible, ethical, and sustainable leadership within the creative economy. This prepares graduates to lead, grow, and transform game studios, digital production organisations, and creative enterprises.

This extended, full-time programme (including Advanced Practice) builds on the one-year course by incorporating a vocational or research-based internship. This provides valuable work experience and enhances employability. A research internship enables students to develop analytical, teamwork, research, and academic skills through collaboration with a research team in an academic setting. A research internship is guaranteed; however, a vocational internship cannot be guaranteed. Students receive practical support and guidance to help them secure appropriate vocational placements.

Students also have opportunities to engage with global brands and creative leaders through events such as Animex—one of the world’s largest festivals of animation and computer games—as well as through client briefs, mentoring, and live collaborative projects.

Learning is further enhanced through access to highly specialised equipment and facilities within animation studios, game studios, VFX houses, and digital media environments.