Master of Science - Marketing and Data Analytics

Program Description This Nottingham Trent University course is designed to provide an advanced study of marketing analytics which is both practically and academically relevant to the current and future demands of the marketing profession. Nottingham Trent University works closely with industry practitioners so that students benefit from expert’s real-life experience and the latest sector trends. Through specialist modules, students will develop an advanced conceptual knowledge of the value of data analytics in contemporary organisations, and be introduced to the latest methods and techniques that enable identification of data to answer strategically important questions.

Nottingham Trent University's MSc Marketing and Data Analytics is the ideal next step for marketing graduates who want to pursue careers in customer analytics, marketing intelligence and marketing management. They'll be well-equipped to work in the analytical area of organisations, with the knowledge of the latest industry trends and skills to draw actionable insight from customer data.