Bachelor of Science (Honours) - Digital Marketing

When students graduate with a digital marketing degree from Ravensbourne University London, they will learn to leverage digital marketing tools to design and deliver outstanding digital marketing strategies across the campaign lifecycle.

Students will be able to reach into the hearts and minds of their audience and cater to their wants and needs in the digital space. Students will achieve, evaluate and present successful business outcomes and develop both a creative and technical skillset.

With access to Ravensbourne University London, state-of-the-art augmented and virtual reality facilities, this digital marketing course will give students an overview of the digital technology landscape and the tools used to connect businesses with new and current customers.

This course will thoroughly prepare students for industry by giving them an overview of the digital landscape and the strategic marketing principles used today. Students will be delivered an exciting blend of real-life experience underpinned by academic rigor to propel students in their future professional career, whether students envisage themselves working for an agency, in-house, freelance or setting up their own digital marketing business.

This marketing course looks at how digital technology can be used to deliver successful marketing campaigns by knowing, targeting and delivering to an audience. Students will learn to plan and execute engaging omnichannel campaigns across various digital platforms, such as search engines, social media and email.

During their studies, students will have the opportunity to focus on digital marketing concepts and techniques and gain an understanding of the technologies that underpin them. Students will develop the knowledge, creative and technical skills to design, deliver and evaluate digital marketing strategies and campaigns from end to end – from viral videos to personalised web content.

This course is ideal for commercially-minded digital creatives who wish to harness online platforms to deliver effective digital marketing campaigns.