Master of Business Administration - International Marketing (N5AD/N5AH)

The Master of Business Administration (MBA) - International Marketing course is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

An important objective of this course is to provide relevant analytical training in the latest strategic, managerial and industrial developments in marketing both the public and private sectors. Bangor University looks at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision making.