Integrated Foundation - Bachelor of Arts (Honours) - Sports Journalism

In a city where football legends and rising stars collide, this hands-on course offers direct access to one of the UK’s most dynamic sporting landscapes. Centred in East London’s vibrant sports culture, students will gain unparalleled access to local teams, athletes, events, and industry professionals, creating a rich and immersive learning experience.

The sports journalism course blends practical training with critical insight, helping students develop essential journalistic skills in research, interviewing, reporting, and content production. From pitch-side coverage to digital storytelling, students will learn to craft compelling narratives across a range of media platforms, while exploring how sport shapes society, culture, business, and influences public opinion on a global scale.

East London’s diverse sporting scene becomes a living newsroom. Strong industry connections offer valuable opportunities for networking, exclusive event access, and hands-on experience with renowned athletes, coaches, and media professionals. Whether someone is covering live matches, creating digital content, or analysing emerging trends, students will gain confidence and real-world skills in professional environments.

By the end of this sports journalism course, students will graduate with a polished portfolio that showcases their versatility as a journalist and a strong understanding of the modern sports industry. Students will be ready to launch a career in the fast-moving world of sports journalism.

• Real-world experience through direct access to East London’s teams, events, and professionals • Multimedia journalism training in writing, interviewing, content production, and storytelling • Insight into how sport shapes society, influences opinion, and drives global culture

This course prepares students for a fast-paced, ever-evolving career in sports journalism.