Modern business is increasingly global - and GCU London has designed a course to match. The MSc International Marketing gives students the comprehensive knowledge, expertise and skills they need to build a successful career in international business and make a positive impact on the world around them. Drawing on the department's close relationship to industry, students will be supported as they develop new insight into the cross-cultural challenges they will face in today's global environment - and how to address them. Students will discover how technology can help them develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. Students will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.