Bachelor of Commerce (Honours) - Marketing (OTW) (Optional Co-op) (French Immersion)

The University of Ottawa's Marketing program is designed to teach how and why people and organizations purchase and consume goods and services. Marketing is a system of interacting business and organizational activities designed to plan, develop, price, promote and distribute products and services. The study of marketing concepts has expanded to include an understanding of the environment in which buyers and sellers operate. Recent applications of marketing to formerly unrelated activities, such as political elections and promoting government programs and agencies, are introduced in more advanced courses for analysis and discussion. As a result of the increased breadth of marketing and the complexity and size of the decisions to be made, marketing requires a good knowledge of both the quantitative and the qualitative concepts, models, theories and techniques of the other areas taught at the Telfer School of Management.

The University of Ottawa French Immersion Stream is designed for Anglophone and Allophone students who wish to pursue part of their university studies in French. Students who have attended high school in a language other than French and have followed a French-as-a-second-language program are eligible.

The University of Ottawa French Immersion Stream offers a unique experience. It gives students the opportunity to pursue part of their university studies in French while receiving individualized support in order to develop competencies in their field and in their second language, French. Graduates from the French Immersion Stream are able to function in both official languages and are able to hold a bilingual job or pursue graduate studies in French.