Double Degree - Bachelor of Arts - Anthropology & Bachelor of Business Administration - Marketing (Optional Co-op)

With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the student can explore a multitude of interests and careers. For example, for those who are interested in managing an art gallery, they can major in art and general management. For those sports marketing ignites their passion, they can major in kinesiology and marketing.

The Combined B.A./B.Mgt. Degree program takes five years (50 courses) to complete and leads to the conferral of two degrees.

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students will learn to balance project experience with the latest theoretical concepts and study courses like consumer behavior, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. Students will draw from fields such as history, English, political science, economics and sociology.

Anthropology studies the diversity of human life in every part of the world. Long-term ethnographic fieldwork is the hallmark of the anthropological approach to studying the human condition and allows people to see how today's society fits into a larger context.

Contemporary anthropology examines the material, social, and cultural conditions of human behavior and life from a “locally global” perspective.

Anthropology will expose students to a variety of different cultures. At the same time, they will learn to examine their life from an anthropological perspective. Students will learn how to explore and understand radically different contexts in both their own and other cultures.

Two elements distinguish anthropology: an intensely comparative, wide-ranging view of human society and culture, and a strong desire to know how individuals in specific cultures make sense of the world and respond to its challenges.

Anthropologists are committed to understanding common aspects of human social life, despite apparent differences. They typically spend long periods of time doing field research where they interact with people in their environment to gain cultural understanding.