If students hold a bachelor’s degree or equivalent, but don’t meet the entry requirements for a master’s, a Pre-Master’s can help them gain a place on a postgraduate degree. NTU's MSc Management and Marketing course has been designed to underpin knowledge associated with the practice of marketing. Students will become familiar with the fundamental issues and concepts relating to marketing practice. During their studies students will explore the marketing planning process, marketing concepts and debates. They will also develop an in-depth understanding of the complexities of the consumer by exploring buyer behaviour. To do this students will reflect on their own buying behaviour and how it is impacted by people and events around them. Students will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction.