Graduate Certificate - Advertising - Media Management (6403)

Centennial College's Advertising Media Management program will prepare students for a career in media planning and buying within the advertising and communications industry. Intensive, hands-on, industry-approved advertising media management courses will provide students with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

In this graduate certificate program, students will: • Develop expertise in reaching target audiences with creative messages; • Build their business and negotiation skills on behalf of advertising clients to achieve strategic results; • Expand their knowledge of emerging media; • Master industry-specific syndicated research databases and software; • Complement their in-class education with a 14-week industry field placement.