Bachelor of Arts (Honours) - Business and Marketing Management (NN2N)

The Bachelor of Arts in Business and Marketing Management is for the corporate go getters, the movers and shakers, the soon-to-be titans of industry. Marketing doesn’t happen without the input of the senior managers in an organization. Students will need to speak their language and understand their needs as much as the consumers. They will have the opportunity to develop the skills to give them maximum flexibility to stand in both worlds, creativity and strategy.

This course provides the opportunity to solve the problems faced by companies wherever their business ambitions lie. Very often the solution is not just marketing, but requires a universal approach. Students will understand the internal politics and motivations of modern organizations, as well as the what drives consumers to buy into their brand, can mean the difference between success and failure.

The course is underpinned by a deep understanding of professional practice and academic concepts.