Bachelor of Science (Honours) - Marketing and Data Analytics (N503)

Throughout the course, students gain a deep understanding of data analytics and its practical applications in marketing, developing proficiency in data collection, analysis, and interpretation. This empowers them to make informed, data-driven decisions in a professional context.

The programme is forward-thinking, preparing students for the future by fostering an awareness of emerging trends in the data-driven marketing landscape. With a strong emphasis on sustainability and equity, the course ensures that graduates are equipped to navigate the challenges of a rapidly evolving global market.

Tailored modules, shaped by industry needs, guide students in developing influential strategies rooted in consumer insight, user experience, and strategic thinking. Ethical considerations are embedded throughout the curriculum, with a focus on responsible data practices in marketing.

Students also build expertise in data visualisation, learning to create clear, compelling presentations that effectively communicate marketing insights.

The Marketing and Data Analytics BSc offers valuable practical experience, including the option to undertake a year in industry between the second and third year of study. Alternatively, students may choose to broaden their global perspective through a year abroad, gaining international experience that enhances their professional and personal development.