Bachelor of Science (Honours) - Digital Marketing

The BSc (Hons) Digital Marketing responds to the dramatic transformation in the way customers interact with brands across digital platforms such as social media, smartphones and tablets. As digital marketing has become central to the success of forward-thinking organisations, the programme offers a strong opportunity for aspiring marketers to develop visibility and impact within a competitive industry.

The degree is accredited by the Chartered Institute of Marketing (CIM). Through the selection of specific modules, students may gain exemptions towards the CIM Diploma in Professional Marketing, enhancing professional credibility. The course enables the development of practical expertise by transforming everyday digital consumer experiences into career-ready marketing skills, with extensive hands-on work using the technologies, tools and platforms organisations rely on to communicate their messages effectively. Key areas of study include social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies and digital analytics.

The programme develops a strong understanding of how and when to apply different digital technologies and techniques, alongside the ability to adapt to emerging trends and opportunities. Links with leading marketing and communications agencies further enhance insight into real-world applications, while opportunities for digital marketing internships allow practical experience in marketing or customer-facing roles. Alongside advanced digital and technical skills, the course maintains a strong foundation in core principles of marketing, business and brand management, which underpin all aspects of the curriculum.