Bachelor of Science (Honours) - Artificial Intelligence in Digital Marketing

The BSc (Hons) Artificial Intelligence in Digital Marketing explores the integration of AI and machine learning in modern marketing, where these technologies are applied to predict customer behaviour, automate targeting, and enhance personalised communications. Graduates of this programme are prepared to become thought leaders in this emerging sector.

The course examines the use of AI in content personalisation, predictive analytics for customer insights, and dynamic targeting decisions. Machine learning enables the mapping and prediction of customer journeys, while customer experiences are tailored and optimised across large-scale databases. Students gain skills in planning, implementing, and monitoring marketing activities to ensure business success, alongside the mathematical and programming foundations of AI and the practical analysis of data generated by AI tools.

The programme equips students with the knowledge and expertise required to shape digital marketing strategies in technology-driven organisations. It benefits from strong industry connections, offering opportunities for hands-on experience through internships, placements, and an optional placement year between the second and third years. A semester abroad option provides additional international exposure, enhancing graduates’ professional and cultural perspectives in the global marketing landscape.