Double Degree - Bachelor of Arts - Art & Bachelor of Business Administration - Marketing (Optional Co-op)

With a combined Bachelor of Arts/Bachelor of Management (B.A./B.Mgt.) degree, the student can explore a multitude of interests and careers. For example, if the student is interested in managing an art gallery, they can major in art and general management. If sports marketing ignites their passion, they can major in kinesiology and marketing. The Combined B.A./B.Mgt. degree program takes five years (50 courses) to complete and leads to the conferral of two degrees. Bachelor of Management - Marketing

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

Students will learn to balance project experience with the latest theoretical concepts and study courses like consumer behaviour, advertising and promotions, managing responsibly in a global environment, economics, sports marketing, communications and social media, cross-cultural marketing, and statistics. They will draw from fields such as history, English, political science, economics and sociology.

Bachelor of Arts - Art

A bachelor's degree (BA) in art allows students to explore art as well as other interests; it offers flexible program options, while students focus on studio art and art history/museum studies courses.

Students can build their program across art, humanities, sciences and social sciences. Students will delve into studio art and art history/museum studies courses to understand and appreciate art from around the world, and immerse themselves in the study of culture and creativity. Students will also complement these studies with courses outside of their major to achieve their degree.