Master of Science - Marketing and User Experience

This conversion course is delivered by the Business School, which has AACSB accreditation in recognition of Bournemouth University's focus on excellence in all areas. It’s something that fewer than 5% of business schools worldwide have achieved, so students can be sure they're in good hands. This course is also accredited by the Institute of Direct and Digital Marketing (IDM) which means students may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside their degree. Digital and technical skills are highly sought after by a wide range of professionals. User experience designers are increasingly being asked to demonstrate social science skills and business acumen, as well as technical knowledge.

This course aims to provide students with a deeper knowledge of marketing combined with the technical skills to design and manage the user experience – the combination of which will make graduates highly employable.

Students will be introduced to a range of digital marketing concepts and integrated marketing communication campaigns, as well as learning how to design and develop digital products, services and solutions by applying human centred design principles and techniques. Students will also explore the psychological theories of decision making and behaviour change and design methods for persuasive technology.

This course will suit those with a background in business, management or marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques. Students will also have the option to complete a 30-week work placement with a UX employer to help increase their employability even further.