The General Business program provides flexibility for students who want a Business degree, but prefer to customize their own specialization. Building on the general business core, students may select a series of specialization courses to customize their business education. Business is a chance to pursue passion, whether it is professional sports, fashion, video games, cooking, or filmmaking. Whatever the industry there is a business side to the equation that keeps it running. Business is great for people who want to: • Initiate and implement change • Engage communities and help others • Solve complex problems • Inspire and lead people • Create and influence consumers • Identify and analyze trends