The International Business Management course at the University of West London provides students with an understanding and critical awareness of the complexity and interdependence that characterise the national and international institutional, political, and economic environment within which international businesses operate.

Furthermore, it will provide students with an understanding of key issues in leadership in a cross-cultural environment.

The content of the course focuses on international business decisions and the underlying forces driving the process of internationalisation.

Students will learn how to:

• examine the keys to a successful global strategy and the drivers of globalisation • assess how to develop global marketing considering aspects of digital business • manage global operations and finance by having an entrepreneurial attitude

From essentials of business strategy and understanding the international business environment through to being creative professionals with reflective and critical skills, the course aims are designed to develop graduate capabilities by offering a range of learning opportunities.

Additionally, this IBM course will provide students with knowledge and skills of global business from a theoretical and practical perspective, preparing them for a career working in organisations that are engaged in business on a worldwide scale.