This dual professionally accredited (DMI and CIM) MSc Strategic Digital Marketing course will teach students the core principles and skills at use in marketing today. Given the constantly evolving marketing landscape, this course is designed for professional marketers looking to move into more senior roles. It provides complementary knowledge of the latest trends in marketing such as big data, user experience (UX), Martech, and AI alongside skills in brand building, leadership, and digital creativity.

Taking a modern, global, and practice-based approach, this master’s in strategic digital marketing is regularly updated to reflect the latest insights from leading industry experts and academics. Throughout the course, students will have the chance to analyse current areas of marketing practice by examining live client case studies taken from real-world practice. This provides the skill set they will need to respond to future changes in marketing technology and consumer experience, helping them future-proof their career through the ability to adapt marketing knowledge to any environment.

Designed to open up a variety of career opportunities in marketing, the course will show students how to create structured, strategic marketing plans with digital tactics and tools for any organisation or business – a highly sought-after skill in today’s job market. The course integrates a variety of leading-edge digital tools and software, helping students evaluate the application of marketing strategies and tactics in context. That means they will graduate with a deeper understanding of how to successfully shape high-level marketing activities and manage creative global marketing plans.