Bachelor of Arts (Honours) - Business Management and Marketing

The BA (Hons) Business Management and Marketing at Derby combines in-depth marketing knowledge with high-level management skills to provide graduates with a competitive career advantage. The programme is accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), allowing students to graduate with the CMI Level 5 Diploma in Management and Leadership alongside their degree, as well as gain exemptions from professional marketing qualifications. CMI accreditation supports progression toward Chartered Manager status, while CIM recognition ensures graduates meet the professional competencies required of today’s marketers. Students also benefit from support from a CMI mentor throughout the degree.

The course develops expertise in the marketing mix, brand communication, digital marketing for 24/7 business environments, and innovative market-sensing approaches. Practical experience is embedded throughout the degree via work placements, live consultancy projects, business simulations, topical case studies, and international experiences, including study exchanges in Barcelona and field trips to Copenhagen. The programme is offered as a four-year degree with an optional placement year between the second and third years to enhance employability and provide real-world application of learning.

CMI affiliate membership is included at no extra cost, granting access to networking events, online resources, and additional career development opportunities. The combination of professional qualifications, practical experience, and international exposure equips graduates to take on senior leadership roles and excel in a global business environment.