Master of Science - Applied Business Analytics

The Applied Business Analytics Master of Science programme at Glasgow Caledonian University is designed to prepare students for successful careers in the data-driven business world. It is particularly suited to individuals from business or non-technical backgrounds who wish to expand their expertise into analytics. Students gain sought-after skills in data analytics, visualisation, and programming, while also developing practical business abilities such as leadership and problem-solving.

The programme explores a range of analytical approaches, including identifying trends, forecasting outcomes, and making data-informed decisions. Teaching focuses on the application of analytical techniques to real business challenges, enabling students to put their learning into practice from the outset. The curriculum integrates technical competencies—such as artificial intelligence, programming, and data visualisation—with a strong emphasis on ethical data use, effective communication, and responsible leadership.

Upon completion, graduates will be able to:

• Apply technical knowledge to real-world business challenges • Develop a strategic understanding of data use within legal and ethical frameworks • Lead analytics teams and manage data-driven projects • Build a strong foundation in programming, data storytelling, and decision-making through industry-standard tools such as Python, SQL, and Power BI.